Artist
Isaac Cuevas
Isaac Cuevas is a 21-year-old Mexican American artist and first-generation creative whose work reflects the duality of his upbringing bold, expressive, and unapologetically rooted in culture. Born and raised in the U.S. with deep ties to his Mexican heritage, Isaac creates artwork that blends streetwear aesthetics with cultural storytelling.His artistic style ranges from chaotic and abstract to clean and minimal, Isaac is the founder of Xochi, a clothing brand born from both necessity and vision.
MOTIVATION
As a kid, he was drawn to streetwear but often couldn’t afford the pieces he admired. That challenge became the motivation to create something of his own — a brand that represents the energy, resilience, and creativity of the communities he comes from.
Through Xochi, Isaac designs clothing that resonates with fellow first-generation and Mexican American individuals — pieces that speak to cultural pride, shared memories, and a love for original, meaningful design. Every collection is a tribute to where he’s been, where he’s going, and the people he’s creating for.